Voices of Long COVID
Ads and social media messages from Resolve to Save Lives to promote vaccine uptake among young people
Resolve to Save Lives (RTSL) launched the“Voices of Long COVID campaign.” Designed to increase public awareness of Long COVID and promote vaccine uptake—particularly among people ages 18-29—the initiative features testimonials from a diverse group of young adults who are struggling with persistent health problems from COVID-19. This strategy was drawn from a recent national survey, which found that nearly one-third of American adults are unaware of Long COVID, and that long-hauler stories can motivate 40% of unvaccinated people to consider getting a COVID-19 vaccine.
RTSL produced a full suite of royalty-free TV, radio, digital and social media ads that agencies/organizations can customize and promote at the national, state and local levels.